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THE [MSK] PROJECT

A NON-PROFIT INITIATIVE TO COMBAT COVID-19 PLASTIC WASTE

RIEL WARDROBE has officially partnered with Canadian-based organization Plastic Bank to take a stand against the worldwide influx of plastic pollution being created as a result of COVID-19. Every face mask you purchase prevents 3.5kg—the equivalent of 175 half-litre PET bottles—of plastic waste from entering our oceans.

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SMALL [MSK]. HUGE IMPACT.

COVID-19 lockdowns have forced a massive global surge in demand for single-use plastic products from PPE to takeout food containers and plastic packaging. Disposable masks are washing up on beaches around the world, gloves are littering our city streets, and plastic containers are overwhelming our landfills. Alarmingly, this deluge of plastic waste has already reached our oceans and may push the existing ocean-pollution crisis beyond the tipping point. Our partnership with Plastic Bank actively prevents this plastic from entering our oceans by paying underprivileged residents in 287 coastal communities around the world for each kilogram of plastic they collect.

THE RIEL PROCESS

When you buy a RIEL [MSK], the proceeds from your purchase directly improve the lives of Plastic Bank collectors in 287 coastal communities worldwide. Residents of these marginalized communities collect plastic from their environment and bring it to their local Plastic Bank branch in exchange for money, fresh food, clean water, cellular service, cooking oil, or even school tuition for their children. ⁠Each face mask sold funds the collection of 175 half-litre PET bottles (3.5kg) worth of ocean-bound plastic through our Impact Guarantee program. Purchase a [MSK] and make your impact in the fight against ocean plastic and poverty today!

MAKE YOUR IMPACT

FOLLOW US ON SOCIAL @rielwardrobe

RIEL WARDROBE is a sustainable Canadian apparel brand dedicated to implementing positive global change through each of our limited-release capsule collections. Help us grow our reach by following and sharing our profiles on social media with your friends and family.

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Sincerely,

The RW Family.