THE RIEL STORY


Co-founders Ryan Nassab and Tyler Preston grew up together in West Vancouver, British Columbia and attended the same high school and university. Over the years, they strengthened their connection over a mutual affinity for artists and high-quality, bespoke, sustainable clothing brands. Yet after one particularly long late-night chat in their dorm, they quickly realized that clothing brands which checked all their boxes were few and far between — it sparked them to create the concept for RIEL WARDROBE Limited.

PHILOSOPHY


After partnering with marketing, business-development, and multimedia agency Octane Collective, the RIEL team solidified their brand’s identity: a truly sustainable Canadian brand focused on supporting breakthrough artists by featuring their work in each of RIEL’s limited-release capsule collections.

THE FUTURE


Driven to spearhead positive global change, RIEL WARDROBE is dedicated to continued work on unique social initiatives with revolutionary organizations like Plastic Bank. Our vision for a brighter future includes far more than just our team and immediate community — it's about expanding this proactive vision and living a RIEL lifestyle. Join our growing worldwide community on this journey. Be part of the change by repping our brand and living your RIEL life.